Fashion Branding and Consumer Behaviors

Question: Discuss about the Fashion Branding and Consumer Behaviors. Answer: Introduction An organization intends to provide useful products not only to improve their productivity, but they also desire to make their brand known to every individual in the market. The organization that is considered for this business report is Australia Bulla Dairy, which is a major Dairy company. The key products of this organization are ice cream, cottage cheese, tablecream,yogurt,imitation cream and sour cream (Bulla.com.au 2016). The vision of Bulla Dairy is to craft the best of Australias dairy and share it across the globe; their mission is to be the best Dairy industry in the market of Australia. The milk consumption of milk in Australia is very high and they consume 31% and 27% milk for dairy products cheese and butter followed by 25% intact for drinking purpose (Australia.gov.au 2016). Figure 1: Australian milk utilization in 2014-2015 (Source: Australia.gov.au 2016) Moreover, the concerned origination also concisely targets their customers and segments their business according to the customers preferences. Solomon et al. (2012) depict that Bulla Dairy products are capable enough to bring a smile on kids' faces and have products for health-conscious people. They also do not follow any shortcuts, waste, and harmful processes and maintain environmental sustainability. Thus, the primary objective of this report is to illustrate their concise target market, segments, and positioning. In addition to that, their products are favorable in the Australian markets but the company is suffering from a disadvantage that they cannot export their products, as the quality of the products will be hampered. Thus, all these factors can be assessed by evaluating the external and internal analysis that will be carried out in this report. Moreover, Huang and Sarigollu (2014) depicts that to ensure the companys survival, growth in a highly competitive marketing environment and profitability, it is crucial for analyzing the consumer buying behavior. Australia (2014) also affirms that Bulla Dairy uses the acquired theColac Ice Worksand theRegal Creambrand for fulfilling the dairy products needs of local people. They also implement new innovative products like fairy bread ice cream, Bulla Crme Frache by taking a review from the customers and analyzing their new demands (Bulla.com.au 2016). Bulla also took initiatives for promotion their brand by hosting events like Bulla Family Dairy's Nacho Challenge, where lucky winners will receive $20 VISA debit card for winning the even for the best nacho creation and fun promotion, where individual get a chance of winning $50 Bulla prize pack (Bulla.com.au 2016). All these details will be elaborated through their analysis of consumer perceptions and behavior and marketing mix. The b usiness report finally wraps up with the recommendation for improving their business report. Reference List Australia, D., 2014. Australian Dairy Industry.Dairy Australia. Available online: www. dairyaustralia. com. au/Industry-information/About-the-industry. aspx. Australia.gov.au., 2016.Dairy Australia | australia.gov.au. [online] Available at: https://www.australia.gov.au/directories/australia/dairyaustralia [Accessed 11 Sep. 2016]. Bulla.com.au., 2016.Bulla|Bulla Dairy Foods. [online] Available at: https://www.bulla.com.au/#/the-bulla-story [Accessed 11 Sep. 2016]. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU.