A Critical Reflective and Analytical Research Based...

A critical reflective and analytical research based written conceptualisation and therapeutic plan for a common human problem in Cognitive Behaviour Psychotherapy terms. This essay has been particularly difficult for the writer to achieve due to the challenges they face in the transition from a Person Centred Counsellor to a Cognitive Behavioural Therapist in Training. The writer hopes to achieve a comprehensive critical reflection and analytical research based on a common human problem that has been assessed in the clinical setting. The essay includes Padesky five area systems and a disorder specific conceptualisation, including a diagram, which can be found in the appendix. The essay is research based; including information about†¦show more content†¦Taking all researchers in thoughts into account and the therapist’s own experience, CBT does work in giving structure to a client’s therapy and recovery and equally the client’s relapse prevention. To ensure IAPT services’ are working to a high standard in September 2007 the Department of Health published The competences required delivering an effective cognitive and behavioural therapy for people with depression and with anxiety disorders (Anthony D. Roth and Stephen Pilling, DOH, September 2007). The publication was the result of a project commissioned by the Improving Access to Psychological Therapies (IAPT) programme, with additional funding from Skills for Health and the Centre for Outcomes, Research and Effectiveness (CORE). This project stemmed from a recognition that the success of the IAPT initiative would rest on the success of competent practitioners who were able to offer effective CBT interventions at both a low and high-intensity level. Roth and Pilling describe a model which identifies the activities that characterise effective CBT interventions for people with anxiety and depression. The model organises the CBT competences into five domains (generic, bas ic, specific, problem-specific and met competences) and presents a ‘map of how the competences fit together. In their report they outline a variety of potential uses for the CBT competence framework, including its use in

How Does Voltaire Portray Women - 1576 Words

Laurent Bà ©langer Supervisor: Lucy Grove English Literature March 2016 How does Voltaire portray women in Candide? Women in the 18th Century enjoyed very few privileges when it came to their expected gender roles within society. As he did other aspects of the culture of his time, Voltaire exposes this stark inequality in the satirical Candide, especially through the lack of many female characters in the novel and his characterisation of Cunà ©gonde, Paquette and the Old Woman. Their initial lack of complexity and surprisingly similar lives despite strikingly different origins highlight the coarse existence of women in the 18th Century. Additionally, Voltaire’s portrayal of sexual exploitation as completely habitual seeks to underline women’s†¦show more content†¦Initially, her noble status wraps her in a sense of grandeur, and yet, by the the novel’s second chapter, she is practically exposed as a typical damsel-in-distress, fainting at Candide’s expulsion from the Baron’s castle, the earliest sign of ‘trouble’. Unlike these two characters, the third significant female figure in Candide — the Old Woman — is neither pretty, tractable, nor grand. In fact, she lacks characterisation upon her first appearance, introduced merely as â€Å"an old woman† (Voltaire, 16), a name she retains until the novel’s end. Thus, the novel’s three primary female characters appear, at first, to be little more than archetypal characters, despite their later evolution: the pretty maid, the damsel-in-distress and the witch-like servant. It is this apparent lack of character development which illustrates the insignificance of women’s roles in 18th Century society. Regardless of this apparent lack of complexity, Voltaire depicts women in Candide — perhaps surprisingly — as survivors, highlighting a crucial aspect of women’s existence in the society of the day. Following the Bulgar attack on the Baron’s castle, the raping of Cunà ©gonde â€Å"until she could be raped no more† and her subsequent â€Å"disembowel[ment]† (Voltaire, 10), the reader naturally assumes her death; it is therefore a great surprise when she reappears in the novel’s seventh chapter. Similarly, the Old Woman, â€Å"rapedShow MoreRelatedThe s Candide And The Old Woman Arrive Of Cadiz, And Of Their Embarkation1422 Words   |  6 Pagesembarkation. Firstly considering terms of context this essay will look at the way knowledge of philosophy and attitudes towards women illuminate the readers understanding of the passage. Secondly examining how narrative technique is used this essay will look at speech and the presentation of the narrator. Finally this essay will reflect on distinctive features of language and how Voltaire’s characterisation contributes to the meaning of the passage. To effectively analyse Candide it is important to considerRead MoreCandide: an Analysis of Voltaires Perspective on Organized Religion.1537 Words   |  7 PagesCandide Essay Assignment TA: Và ©ronique Church-Duplessis Tutorial: 7-8 SS 2104 Sajid Borhan 998931036 Voltaire in his novella Candide portrays the adventures of a young man named Candide as he faces numerous difficulties after he is forced to leave his sheltered life of the court. Voltaire, in his satire, explores many themes. Voltaire being a critic of the Church does not show the religious institutions and the people associated with it in good light, as demonstrated by the various charactersRead More Voltaires Candide Essay example822 Words   |  4 PagesVoltaires Candide Throughout the novel, Candide, Voltaire repeatedly exploits the nature of humans to consider others situations and lifestyles to be better than that of their own. Voltaire uses Candides journeys to portray the human assumption that the grass is always greener on the other side. This theme is shown in Candides strife for companionship, his experience with wealth, and his interaction with other characters. The situations that develop the theme do so in such a wayRead MoreEssay about Use of Satire in Voltaires Candide1568 Words   |  7 PagesSuccessful Use of Satire in Voltaires Candide Voltaires Candide is the story of how one mans adventures affect his philosophy on life. Candide begins his journey full of optimism that he lives in the best of all possible worlds, but he learns that it is naà ¯ve to say that good will eventually come of any evil.   Voltaire successfully uses satire as a means of conveying his opinions about many aspects of European society in the eighteenth century.   He criticizes religion, the evils foundRead MoreThe Age Of Enlightenment Ideas Lead To Hypocrisy In Candide By Voltaire1592 Words   |  7 Pageseachother and themselves when it came to reason and logic; and it was a period when creative ability came to light and it was encouraged. This paper will examine Voltaire s Candide and the way Voltaire mocks religion and how this outlines Enlightenment thought. A decent approach to portray Candide may be the ethical quality play by Voltaire with no ethics. All through the whole play the most exceedingly awful things happen, individuals submit the most shocking acts, kill, assault, genocide, and tormentRead MoreCandidereadingquestions Essay1917 Words   |  8 Pagesmetaphysico-theologo-cosmolonigology. Pangloss states that the world is the best of all possible worlds in which all is well and all is for the best. Voltaire writes â€Å"He could prove that there is no effect without a cause; and, that in this best of all possible worlds, the Baron’s castle was the most magnificent of all castles, and My Lady the best of all possible baronesses.† Voltaire is using satire of his made up profession. By making Pangloss teach Candide this made up profession of â€Å"metaphysico-theologo-cosmolonigology†Read More`` Candide `` : A Satirical Adventure Through The Writings Of Voltaire2648 Words   |  11 Pagesbook â€Å"Candide† takes readers on a satirical adventure through the writings of Voltaire. His novel is a humorous yet ridiculous mockery of the Old Regime ideologies in which he critiques the political, social, and religious beliefs of this time; Gottfried Wilhelm von Leibniz’s ideas in particular. He believed that people perceive imperfections in the world only because they do not understand God’s grand plan. Voltaire does not accept the existence of a perfect God, absence of choice and blind fate.Read Morecompare and contrast aphra Bhens Oroonoko the royal slave and candide, or optimism1618 Words   |  7 Pagesnom de plume Voltaire, was famous for his wit and for his advocacy of civil liberties, including freedom of religion, freedom of expression, free trade and sepa ration of church and state. He was a French Enlightenment writer, historian and philosopher, and his Book _Candide or Optimism_ is a satirical philosophical tale which I will also discuss in detail later. The first text to be analysed is found on page 11 of _Oroonoko_. The text depicts the Indian natives of Surinam, how they appear toRead MoreVoltaire s Candide And 17th Century1983 Words   |  8 Pagesmajorly on reasoning and purpose, therefore it was also known as the Age of Reason. The name of the Enlightenment period is misleading, a person may think that it was times of happiness, joy, and understanding, conversely, it was a horrid time . Voltaire wrote one of his greatest stories based on the Enlightenment period. The story is Candide and there are many signs of the Enlightenment in the story, for example, religion, power, and gender, nevertheless there are also aspects that are prettyRead MoreThe Enlightenment Was A Time Of Rapid Changes That Took1306 Words   |  6 Pagesthe most part. This period was marked by new ideas of politics and monarchs, religion, and social ideas. During this era of vast changes, literature was also influenced. Many writers were either for the new philosophies or against them. Molià ¨re and Voltaire were writers that were against the changes of the Enlightenment. They showcased this in their works Tartuffe and Candide. These works focused on the Enlightenment changes in society by religion and politics. The Enlightenment began in the seventeenth

Fashion Branding and Consumer Behaviors

Question: Discuss about the Fashion Branding and Consumer Behaviors. Answer: Introduction An organization intends to provide useful products not only to improve their productivity, but they also desire to make their brand known to every individual in the market. The organization that is considered for this business report is Australia Bulla Dairy, which is a major Dairy company. The key products of this organization are ice cream, cottage cheese, tablecream,yogurt,imitation cream and sour cream (Bulla.com.au 2016). The vision of Bulla Dairy is to craft the best of Australias dairy and share it across the globe; their mission is to be the best Dairy industry in the market of Australia. The milk consumption of milk in Australia is very high and they consume 31% and 27% milk for dairy products cheese and butter followed by 25% intact for drinking purpose (Australia.gov.au 2016). Figure 1: Australian milk utilization in 2014-2015 (Source: Australia.gov.au 2016) Moreover, the concerned origination also concisely targets their customers and segments their business according to the customers preferences. Solomon et al. (2012) depict that Bulla Dairy products are capable enough to bring a smile on kids' faces and have products for health-conscious people. They also do not follow any shortcuts, waste, and harmful processes and maintain environmental sustainability. Thus, the primary objective of this report is to illustrate their concise target market, segments, and positioning. In addition to that, their products are favorable in the Australian markets but the company is suffering from a disadvantage that they cannot export their products, as the quality of the products will be hampered. Thus, all these factors can be assessed by evaluating the external and internal analysis that will be carried out in this report. Moreover, Huang and Sarigollu (2014) depicts that to ensure the companys survival, growth in a highly competitive marketing environment and profitability, it is crucial for analyzing the consumer buying behavior. Australia (2014) also affirms that Bulla Dairy uses the acquired theColac Ice Worksand theRegal Creambrand for fulfilling the dairy products needs of local people. They also implement new innovative products like fairy bread ice cream, Bulla Crme Frache by taking a review from the customers and analyzing their new demands (Bulla.com.au 2016). Bulla also took initiatives for promotion their brand by hosting events like Bulla Family Dairy's Nacho Challenge, where lucky winners will receive $20 VISA debit card for winning the even for the best nacho creation and fun promotion, where individual get a chance of winning $50 Bulla prize pack (Bulla.com.au 2016). All these details will be elaborated through their analysis of consumer perceptions and behavior and marketing mix. The b usiness report finally wraps up with the recommendation for improving their business report. Reference List Australia, D., 2014. Australian Dairy Industry.Dairy Australia. Available online: www. dairyaustralia. com. au/Industry-information/About-the-industry. aspx. Australia.gov.au., 2016.Dairy Australia | australia.gov.au. [online] Available at: https://www.australia.gov.au/directories/australia/dairyaustralia [Accessed 11 Sep. 2016]. Bulla.com.au., 2016.Bulla|Bulla Dairy Foods. [online] Available at: https://www.bulla.com.au/#/the-bulla-story [Accessed 11 Sep. 2016]. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU.

Non Electronic Communication Method and Practices Used By Company

Question: Discuss About the Non Electronic Communication Method and Practices Used By Company? Answer: Introduction Communication is an integral part of conducting business as it enables all stakeholders to know about the business of the company. Internally communication helps the staff to understand how they fit into the organization structure and the expectation of the company from them. On the other hand externally communication helps to create awareness of the product and service along with branding and how it can satisfy their needs (Bovee, Courtland, 2012). In this assignment the contemporary issues in professional business communication is assessed with the help of case study of Woolworths. It is the leading supermarkets chain with the head office in New South Wales, Australia. Non electronic communication methods and practices used by the company Non electronic communication is the tool used by the company where the distribution of message without the aid of any technology. It is done with the help of verbal communication and written communication. The verbal non electronic communication include face to face interaction of staffs and management, meeting conducted by the management and informal gossips at workplace (Carr, Kaynak, 2007). The written non electronic communication includes letters, flow charts, proposal, reports, memorandums, and invoices. These traditional methods of communication are losing its importance in the corporate environment though they act as alternatives to the more popular electronic communication. The main advantage of non electronic communication is it can be done with the basic skills of talking and writing. The main disadvantage of non electronic communication it is slow if people located far (Carr, Kaynak, 2007). In context to Woolworths, the company use both verbal and written non electronic communication to engage with stakeholders like staff members, customers, suppliers, vendors, public, media and government. One needs to use a range of skills while communicating in the workplace. For example when the sales staff is communicating to the potential customers in the supermarket of Woolworths Face to face, the sales staff needs to send a clear signal that they are able to get the message communicated by the customers and their need will be met (Berger, Roloff, Ewoldsen, 2010). With the objective of communicating this they need to use the eye contact, facial expression and good body language and all these are non electronic communication supporting the verbal non electronic communication. On the other hand Woolworths can issue an invoice to the customers once the customer completes the purchase to get the payment. It includes quantity, rate and amount and it is part of the written non electronic communication. Similarly the sales manager at Woolworths conduct meeting in the morning where he talks to the sales representative about the performance, customer complaints and other issue (Berger, R oloff, Ewoldsen, 2010). This is again an example of verbal non electronic communication. On the other hand each sales representative of the super market is instructed to prepare their daily sales report and submit to the manager on day to day basis and it is an example of written non electronic communication. Electronic media and communication strategies Electronic media and communication strategies are tool used by the company where the distribution of message involves technology. It can be verbal communication and written communication. The verbal communication using electronic media include telephone and mobile communication, video conferencing, Skype (Carroll, 2015). The written communication using electronic media include email, SMS, instant messages, website and social media. The importance of electronic communication is growing in the corporate environment as it provides many advantages. The main advantage of electronic communication is it provides speed, low cost, wide coverage, exchange of feedback and managing global operation (Carroll, 2015). The main disadvantage of electronic communication is the volume of data, legal status, and the cost of development, undelivered data and dependency. In context to Woolworths, the company use telephone, mobile phone email, instant messages, website and social media to communicate with various stakeholders. Email is the highly effective communication tool and it is widely used mode of business communication. It is also inexpensive as it only needs an internet connection. It supports print out of the message communicated but sift copy can be stored as archive and retrieved easily. The major benefits of Email in Woolworths is it support easy and fast flow of information to different staffs at 961 location operated by the supermarket. It improves efficiency and reduces paper waste and cost (Debrand, Johnson, 2008). The effective use of Email is done by Woolworths by following standard guidelines for preparing email messages, elements of an effective subject line, netiquette fundamentals and email abbreviations. The staffs of the company are trained on these aspects to use email effectively. In context to Woolworths, the web page of the company is designed as the public web presence and it is designed in accordance with the principles of for writing effectively for the web. The webpage of Woolworths is well designed in terms of structure, relevancy, usefulness, accuracy, findable, credibility, real time updating, scannable, consistency, voice, simplicity and interesting (Guffey, Loewy, 2010). It is created by taking into account the customer preference and taste. The webpage has attractive home page that is well organized. The entire site has unified look and graphics are used effectively. In addition the information in the website is updated regularly. It is used to communicate about the product and service and promote online business (click collect) where customers can shop round the clock. Woolworths also has active in several social media such as Face book, You Tube, Twitter, Pinterest, Instagram and tumblr (Guffey, Loewy, 2010). The major advantage os social medi a it helps Woolworths to interact with the customers directly. SWOT analysis on the companys overall communication methods and practice SWOT analysis is analytical tool that helps the company to identify the strength, weaknesses, opportunity and threat. It helps to understand the core competency and area of concern. As discussed above, Woolworths is using both non electronic communication (verbal and written) and electronic communication (verbal and written) to communicate with various stakeholders internally and externally (Helms, Nixon, 2010). It is also evident from the discussion that each communication tool used by the company has its own advantages and disadvantages. In this section SWOT analysis on the companys overall communication methods and practice is performed and the findings described. Strength of overall communication methods and practice Woolworths is able to improve the effectiveness of overall communication methods and practice by combining the benefits of both electronic communication (Telephone, Mobile, Video conferencing, Whatsapp Email, Instant messages, Website, Social media) and non electronic communication (Face to Face, Meeting, letters, flow charts, proposal, reports, memorandums, and invoices) to communicate with internal and external stakeholders (Helms, Nixon, 2010). The Email is most preferred internal tool while Website and social media is the most preferred external tool of communication. Weaknesses of overall communication methods and practice The major weaknesses related with the overall communication methods and practice is the documentation of reports, proposal and invoice with respect to the non electronic communication. The slow delivery of message to other location is also major issue in non electronic communication (Vonk, Geertman, Schot, 2007). Similarly if the internet is not working then the electronic media communication comes to standstill while the network problem is major issue related with mobile phones. The cost of development, undelivered data and dependency of electronic media also acts weaknesses. Opportunity of overall communication methods and practice The growing importance of social media and mobile apps provide huge opportunity to promote electronic media over the non electronic media in the overall communication methods and practice used by the company. The electronic media also support in making the office paperless by disposing the records of written communication related with the non electronic communication (Vonk, Geertman, Schot, 2007). The two way communication available in the website and social media also provide good opportunity to develop strong relation with customers thereby improving the overall communication methods and practice. Threat of overall communication methods and practice The major threat in face to face communication is there is no evidence for future reference related with the communication. Similarly with respect to letters, reports and proposal, the storage and retrieval is a big issue (Hallahan, et al., 2007). The threat in email, website and social media is the hacking of important data and privacy of the personal information. The threat in using mobile phone is lack of network within office complex and lack of coverage in remote areas. Findings from SWOT analysis of Woolworths overall communication methods and practice From the above analysis using SWOT framework it is evident that the company cannot rely on single communication methods and practice owing to the weaknesses of each tool. It is also found that electronic media is cheaper and faster mode of communication compared to the non electronic communication (Hallahan, et al., 2007). The analysis also established the fact that Website and social media provide scope to interact with customers directly and seek their valuable feedback. Though there are threats related with the electronic media and it can impact the data and information of the company. Compare the communication practices of the companys 2 main competitors The main competitor of Woolworths in Australia is other supermarket chain Coles and Aldi. On assessing and comparing the communication practices of Woolworths with its two main competitor Coles and Aldi it is found that the three supermarket chain combine the electronic media communication with non electronic communication to improve effectiveness (Guffey, Loewy, 2012). On assessing the non electronic communication adopted by three supermarket chain Woolworths, Coles and Aldi, it was observed that all three use Face to face communication as the basic tool along with meeting. The written non electronic communication such as report, proposal, memorandum, and invoice is also used to communicate with staffs, customers, suppliers and government (Guffey, Loewy, 2012). Further on assessing the electronic communication adopted by three supermarket chain Woolworths, Coles and Aldi it is found that all three use the email and mobile to communicate with internal and external stakeholders. But on comparing the Website and social media as part of the electronic media communication they differ from each other. The social media used by Woolworths include Face book, You Tube, Twitter, Pinterest, Instagram and tumblr and it illustrate that the company has strong and active presence in all the major social media. When this is compared with the social media used by Coles it is found that they have presence in Face book, You Tube, Twitter, Instagram. From the comparison of two companies it was found that Colas is not present in Pinterest, and tumblr (Van Fombrun, 2007). Further when this is compared with the social media used by Aldi it is found that they have presence in Face book, You Tube, Twitter. Thus the comparison stated ALDI has no presence in Pinterest, Instagram and tumblr. Similarly on comparing the website of Woolworths, Coles and Aldi it is found they are different from each other. On assessing the website of Woolworths it is found that the home page has navigation tabs such as products, specials, recipes, lists, stores, discover. It also provides option if login, sign up and checkout. On comparing this with Coles it is observed that the home page has tabs such as Catalogues Specials, Shop online, Locations hours, Recipes tips, our range and corporate responsibility (Van Fombrun, 2007).. It also provides option for search groceries and search for keywords, brands or products. On comparing this with Aldi it is found there are main tabs special buys, groceries, shopping at Aldi and About Aldi along with shopping list. Thus it is found from the assessment and comparison that all three websites communicate the products and services of the company and option for conducting the online shopping. The other tabs vary from each other. The comparison of the communication practices of Woolworths, Coles and Aldi are summarized below Communication practices Woolworths Coles Aldi Face to Face Communication Yes Yes Yes Meeting Yes Yes Yes Report, Proposal, Invoice and Memorandum Yes Yes Yes Email Yes Yes Yes Website 7 tabs 6 tabs 4 tabs Social Media Face book, You Tube, Twitter, Pinterest, Instagram and tumblr Face book, You Tube, Twitter, Instagram Face book, You Tube, Twitter Mobile phones Yes Yes Yes Suggestion and recommendation for improving communication Based on the assessment of the communication and E-Communication strategies of Woolworths, it is found that the company use Face to -Face communication as one of preferred mode of non-electronic communication to engage with customers, suppliers, staff members and the public (Cornelissen, 2014). From the SWOT analysis conducted it was found that the Face to-Face communication as no evidence for future reference so it should be avoided while communicating with customers, suppliers, staff members and the public as they can refuse at later time and it is difficult to prove the point. On the other hand if Face to Face is only alternative in that situation it should be recorded for future reference. This signifies the growing importance of electronic communication compared to non electronic communication (Cornelissen, 2014). This is the reason Meeting which is another non electronic communication is supported by minutes of meeting that is documented. It is suggested that Woolworths should maintain the documentation of report, proposal, memorandum, and invoice for future reference and there should be proper retrieval system. With respect to electronic communication, it is found from the assessment that Woolworths focus on email to communicate with internal and external stakeholders. It is no doubt the most cost effective and speedy communication. But it is suggested that the company mail should be password protected and there should be strict instruction to staff that company mail cannot be used for personal purpose (Dozier, Grunig, Grunig, 2013). Any staff found using company mail for personal use will be penalized. It is also suggested that that staffs are given training about data protection act so that they maintain the privacy of customer information. Similarly the website and social media sites are prone to security risk. It is suggested that the company take the security measures to make this electronic media highly safe and secure so that customers can use them without any fear of data hacking. Further in the use of mobile phones, it is suggested that the company should subscribe to service prov ider who has proper network coverage so that staffs can communicate without interruption (Dozier, Grunig, Grunig, 2013). By implementing these suggestion and recommendation, it is possible for Woolworths to improve the communication and engage with internal and external stakeholders in a more effective way. Conclusion From the discussion above it is evident that communication plays a significant role in dealing with different stakeholder. The communication strategy of the company can use non-electronic communication or non electronic communication (Lindlof, Taylor, 2010). In context to Woolworths it is found that the company use the combination of electronic and non electronic communication to promote internal and external communication. From the SWOT analysis it is found that each tool has its benefits and limitation and the company should use the tool suitable for the situation. It is evident that the electronic communication like email, website and social media is growing as they provide benefits over non electronic communication (Lindlof, Taylor, 2010). It is also found from the comparison of Woolworths with its main competitor Colas and Aldi that the company use the website and social media more effectively with active presence. References Berger, C. R., Roloff, M. E., Ewoldsen, D. R. (Eds.). (2010). The handbook of communication science. Sage. Bovee, Courtland. (2012). Business Communication Today, 10/e. Pearson Education India. Carr, A. S., Kaynak, H. (2007). Communication methods, information sharing, supplier development and performance: an empirical study of their relationships. International Journal of Operations Production Management, 27(4), 346-370. Carroll, C. E. (2015). The handbook of communication and corporate reputation (Vol. 49). John Wiley Sons. Cornelissen, J. (2014). Corporate communication: A guide to theory and practice. Sage. Debrand, C. C., Johnson, J. J. (2008). Gender differences in email and instant messaging: A study of undergraduate business information systems students. Journal of Computer Information Systems, 48(3), 20-30. Dozier, D. M., Grunig, L. A., Grunig, J. E. (2013). Manager's guide to excellence in public relations and communication management. Routledge. Guffey, M. E., Loewy, D. (2010). Business communication: Process and product. Cengage Learning. Guffey, M. E., Loewy, D. (2012). Essentials of business communication. Cengage Learning. Hallahan, K., Holtzhausen, D., Van Ruler, B., Ver?i?, D., Sriramesh, K. (2007). Defining strategic communication. International journal of strategic communication, 1(1), 3-35. Helms, M. M., Nixon, J. (2010). Exploring SWOT analysiswhere are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251. Lindlof, T. R., Taylor, B. C. (2010). Qualitative communication research methods. Sage. Van Riel, C. B., Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge. Vonk, G., Geertman, S., Schot, P. (2007). A SWOT analysis of planning support systems. Environment and Planning A, 39(7), 1699-1714.